Deez Nuts You Got Me Fucked Up
Client
Century Media2019
Limited Edition 12″ Picture Disc LP | 12″ LP w/ Insert
6 Panel CD Digipak w/ 16pg Booklet & Overprint
Jewel Case w/ 16pg Booklet | Merchandise Range
If you’ve got a record packed to the brim with bangers you’re probably going to crack a cheeky grin too. So what better way to roll out a release than take it and run with it – Infusing the well worn Smiley with JJ’s own crooked grin, we blasted this simple iconography across an entire creative suite.
Leading the announcement with a packshot of the limited edition Picture Disc LP, to say the response was enthusiastic would be putting it lightly. Within days of announce fans spammed JJ with pics of freshly inked tatts of the DN smiley while flooding their store with pre-orders.
Creative Direction
Pat Fox & J.J. Peters
Design
Pat Fox
Photography
Daniel Priess